Minute Coffee

In the instant coffee market, there are few brands that are palatable, let alone delicious and sophisticated. Minute instant coffee encapsulates the glamorous and luxurious moments of making a cup of coffee in the morning. 

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The elegant illustrations of the coffee’s growing location paired with the clean san serif font and simplistic logo reflecting the coffee bean shape provide an escapist ideal to the routine cup of joe. 

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While the shape of the package design references several current varieties of instant coffee, that is where the similarities end. The difference in imagery with a familiar feel in product type encourages intrigue with recognizable packaging.